Mobile TV - Scam or Saviour

Saturday, May 13. 2006

Mobile TV - Scam or Saviour

The 3G Mobile fraternity believes that Mobile TV is the next big thing to drive up their flagging ARPU and growth. Is it really? Do we really all want to watch TV on screens the size of postage stamps all day? And if not, what will we watch (if anything) on Mobile TV?

The omens are mixed.....small portable TVs have been around quite a while, and have not taken the world by storm - on the other hand, watching small TV-like images on PC screens is a part of the day now...and that gives a clue - these tend to be either short, to the point broadcasts or are kept as wallpaper on the screen while we work, much like radio is used (eg Ashes feed). Its harder to do that on your mobile, and less attractive if you have to pay by the byte.

Posted by David Short in Mobile TV at 08:30 | Comments (0) | Trackbacks (0) | Top Exits (0)

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