Social Media U - Social Media 101

Wednesday, May 21. 2008

Social Media U - Social Media 101

Course taken on Read Write Web over here, takes about 5 mins to read, PhD handed out at door on way out

Its a good starter for 101 and goes through all the usual suspects - Web 2.0, Blogs, Wikis, Facebook YouTube, Twitter etc etc - but as with so much Social Merdia stuff in the blogpress there is sweet FA on why you use X and not Y, when A works and not B, etc etc

The sort of analysis such as we sometimes expose, for example here and here and here

The problem with not making any attempt at analysis in Social Media U stories is that it makes the whole scene looks like one big happy fluffy cloud, without any real structure to where what lies in the Ecosystem, Value chain, etc etc, and it frustrates business minded people who look at all this miasma and say "Where's the ROI? What do I do first? What impact does X have over Y?

( Shameless punt of Broadsight services - we do 1/2 day, 1 day and 2 day workshops where we go through a lot more of our analysis in detail for clients, tailored to their industry - if you're interested, contact us)

Posted by Alan Patrick in Social Networks at 20:22 | Comments (3) | Trackbacks (0) | Top Exits (0)

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Thanks for sharing the article...it was a lot of fun to research and write about. You're right - it was not a piece that focused on the business value of these things. Instead, it was trying to highlight some of the subjects being studied by today's higher-ed students.Are you saying that the article made social media look like "one big happy fluffy cloud?" Because I'm going to have to go ahead and disagree with you there.

#1 Sarah Perez (Homepage) on 2008-05-22 01:12 (Reply)

As one of the students who just took a social media class, I definitely feel your point about "Where's the ROI? What do I do first? What impact does X have over Y?",

I don't think the article says that isn't important, but just wanted to highlight that educational institutions are showing some progress in getting such classes taught. The "business" part of it... well.. That's a logical second step.

#2 Daryl Tay (Homepage) on 2008-05-22 04:37 (Reply)

@ Sarah - I totally agree that you should disagree with me

Some background though - what we've found, sitting more on the client's "OK, so what do I actually do" end of it, is that a lot of the stuff is jumbled together and over-hyped (not saying you do the hype stuff btw) and it causes no end of confusion - plus high expectations - which leads to disappointment and potentially throwing out babies with bathwater

@ Daryl - I agree, I think it is a logical second step. You may have noticed my unashamed pimp of our services at the end

I also think a part that is missing in a lot of social media introductions is the downside risk - the antoisocial bit if you like

#3 alan p on 2008-05-22 08:35 (Reply)

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