Value of the mobile Internet - Priceless

Just released by New Media Age

To quote:

The study of 1,500 children found the tween generation to be avid consumers of mobile data like mobile internet browsing and mobile video, but with a reluctance to pay for content.

Almost a third, 29%, said they shared music via Bluetooth rather than paying for it. Almost half (45%) of those who didn't said they wanted to. This should be of concern to the music industry given that, of the 80% of 6-13-year-olds that listened to music on the move, 30% used their mobile as the main device for doing so.

I am astounded that those who use their mobile for music on the move are as high as 30% , frankly. Thats actually fairly hopeful for the mobile music industry.

The research also found that the youngest generation of mobile consumers are rapidly adopting the embryonic mobile internet. 29% used the internet on their phone once a month, 10% once a week and 7% once a day. Of those who didn't go on the internet, 24% said it was because it was too expensive.

Here was a scary piece - "The 29% figure tells me that more education is needed - from manufacturers, operators and content providers - to get this even higher, as the 6-13-year--old group is a natural segment for growth," said Mobile Data Association chairman Mike Short.

Six Years Old with a music / internet capable mobile - I must be getting old, but I really don't agree with this.....its bad enough with all the expensive toys and games that get lost / broken / eaten in a few days!

The full report, carried out with children's protected social networking company Intuitive Media, is available via the link here.