Video killing the blogging star?

...Following on from the previous post of blogger Kathy Sierra on video, here's Umair Haque on video on how the new economy is more about a conversation with users and between users.

Whats interesting to me is not the discussion per se (its about the impact of reducing transaction costs changing the role of branding*), but the fact that its being done as Web TV rather than a blog post.

And its only 1min 37 seconds, though it looks like its been cut off?.

Video material will increase hugely over 2008, the issue emerging that Videoblogging will have to grapple with is how the story is told, and how long it should take to tell it - the "signal to noise-time" ratio.

Anyone who has watched unscripted Seesmic stuff will know how dire free-form video can be...but unlike a crap blog post, or a banal Twittter post, it goes on for a long time, trying to grab a large piece of your attention....and I don't think this medium sustains that

For example, I didn't watch either as videos, but played them as audio while doing something else - because I can.

* resonates with VRM thinking as well, in that with the information/conversation capability today "branding" - and thus advertising - is less useful to the consumer/user.