A
fascinating article in the Guardian today, essentially accusing Facebook of being a front for a US NeoCon / Libertarian political agenda. Some beautiful quotes:
Clearly, Facebook is another uber-capitalist experiment: can you make money out of friendship? Can you create communities free of national boundaries - and then sell Coca-Cola to them? Facebook is profoundly uncreative. It makes nothing at all. It simply mediates in relationships that were happening anyway.
And, on the philosophy of Facebook's backer Peter Thiel...:
The internet is immensely appealing to neocons such as Thiel because it promises a certain sort of freedom in human relations and in business, freedom from pesky national laws, national boundaries and suchlike. The internet opens up a world of free trade and laissez-faire expansion. Thiel also seems to approve of offshore tax havens, and claims that 40% of the world's wealth resides in places such as Vanuatu, the Cayman Islands, Monaco and Barbados. I think it's fair to say that Thiel, like Rupert Murdoch, is against tax. He also likes the globalisation of digital culture because it makes the banking overlords hard to attack: "You can't have a workers' revolution to take over a bank if the bank is in Vanuatu," he says.
Hmmm - judging by some of the photos we thought it was more libertine than libertarian, but still...anyway, of latest investor GreyLock partners:
Facebook's most recent round of funding was led by a company called Greylock Venture Capital, who put in the sum of $27.5m. One of Greylock's senior partners is called Howard Cox, another former chairman of the NVCA, who is also on the board of In-Q-Tel. What's In-Q-Tel? Well, believe it or not (and check out their website), this is the venture-capital wing of the CIA. After 9/11, the US intelligence community became so excited by the possibilities of new technology and the innovations being made in the private sector, that in 1999 they set up their own venture capital fund, In-Q-Tel, which "identifies and partners with companies developing cutting-edge technologies to help deliver these solutions to the Central Intelligence Agency and the broader US Intelligence Community (IC) to further their missions".
To be honest, nothing here is new - videos have been up on YouTube for at least a year on this subject, and
some have been calling its DNA evil for a while - but what is interesting here is that the Guardian, a UK quality paper, has posted it up.
I suspect Facebook has made itself fair game after the Beacon play, which did expose a level of corporate cynicism that left even some old hands gasping at its grasping, and more cynical lags like ourselves postulating that they had probably pushed the boat out too far, and
not having a real cluetrain about user psychology longer term. (You can fool all the people etc etc...)
However, the best bit is left till last - a fisk of Facebook's Orwellian tendencies in its Terms and Conditions, which we have
written about previously:
Just for fun, try substituting the words 'Big Brother' whenever you read the word 'Facebook'
1 We will advertise at you
"When you use Facebook, you may set up your personal profile, form relationships, send messages, perform searches and queries, form groups, set up events, add applications, and transmit information through various channels. We collect this information so that we can provide you the service and offer personalised features."
2 You can't delete anything
"When you update information, we usually keep a backup copy of the prior version for a reasonable period of time to enable reversion to the prior version of that information."
3 Anyone can glance at your intimate confessions
"... we cannot and do not guarantee that user content you post on the site will not be viewed by unauthorised persons. We are not responsible for circumvention of any privacy settings or security measures contained on the site. You understand and acknowledge that, even after removal, copies of user content may remain viewable in cached and archived pages or if other users have copied or stored your user content."
4 Our marketing profile of you will be unbeatable
"Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (eg, photo tags) in order to provide you with more useful information and a more personalised experience."
5 Opting out doesn't mean opting out
"Facebook reserves the right to send you notices about your account even if you opt out of all voluntary email notifications."
6 The CIA may look at the stuff when they feel like it
"By using Facebook, you are consenting to have your personal data transferred to and processed in the United States ... We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We do not reveal information until we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards. Additionally, we may share account or other information when we believe it is necessary to comply with law, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Facebook service or using the Facebook name, or to prevent imminent bodily harm. This may include sharing information with other companies, lawyers, agents or government agencies."
We noted late last year that we thought Facebook had reached its high watermark, and that we were starting to see the inevitable exodus of early adopters - those opinion formers with access to media that are so critical to driving takeup of fads (sorry, Social Media Networks). We can expect more of this sort of thing, and ever more strident PR pushes from Facebook itself as it loses market goodwill.
Update - Real time predictions re strident PR - it seems that a few hours before I wrote this, (unbeknownst to me at the time) there was a major PR push by Facebook on
60 Minutes in the US, where among other things Mr Zuckerberg claimed that
Beacon makes Facebook less commercial.