Media Ad Buyers think Facebook su.......rprisingly good

Well so says MediaWeek anyway.

Buyers say they are generally satisfied with the way Facebook has responded to the recent storm of controversy generated by Beacon, its new advertising technology that was designed to automatically alert members about their friends’ online purchases. Most don’t plan to steer clients away from the popular social networking site. In fact, many buyers credit Facebook for its willingness to be daring in this still-nascent space, where the rules of advertising are still being written.

Sure...whats not to like..the opt-in-out-in-out sop to the Blogjournos has got the bad press off their back and the system still returns every click by every Facebook - and non Facebook - user from affiliate sites.

And the Faceproles are still clicking away......

Result !

To be fair, later in the article a few Doubting Thomas's appear, but the tone is interestingly upbeat.