Online Advertising to Overtake Old Media Advertising shock horror

Veronis Suhler is the next one up to predict this totally unexpected occurrence...reported here in the FT

Whats most astounding is that many people (us included) have been saying this for at least 2 years to my knowledge (and probably more) and it still makes the top line on Techmeme in mid 2007.

(Update - Henry Blodget of Web 1.0 (in)famy has also worked this out - and that too made the cover of Techmeme)

What next - mobile data revenues are predicted to exceed voice ?

Postscript - this is too funny - and from Wired of all places.

As for the future of newspapers, that's where this report, and many others like it, experienced a blind spot. The near-future emergence of electronic paper as the new medium of newspapers continues to go mostly ignored by analysts who should know better. Newspapers and magazine won't die, but the materials we use to read them will.

Now I think we know more about electric paper than many, and we still think this is some ask! Never mind the analysts, journalists should know better than to reach for (at best) emergent technologies !

Still, this may just be tongue in cheek as he also notes:

Unfortunately, for Web 2.0 enthusiasts, the report makes no mention of social networks. Perhaps the analysts at VSS are smart enough to know that by 2011 the paradigm shifting will have already gone into overdrive, making anything Web 2.0-ish long obsolete. My bet: By 2011 you’ll have no more reason to think of networking online as a special niche area than thinking that calling in to vote on “American Idol” is part of a social media “conversation.”