So.....apparently us Eurogeeks will get the Apple iPhone on Monday, without the queues*, courtesy of a 3 way deal with Voda, Carphone WareHouse and T-Mobile.
This is all good news, but looking at the excitement one has to wonder what have the traditional mobile handset providers been doing, apart from sitting on their ars...I mean handsets
I mean the Apple iPhone is cool, but it ain't really rocket science - its just giving people a lot of what they have been asking for for years, and we always knew it could be built.
A salutary cull of multimedia pointyhead bosses at said legacy phonemakers may be required to focus concentration a bit there, methinks.......its not as if notice was not served...
Anyway, the mobile operators are falling over themselves in a bidding war not seen since 3G licences, as this is a one off chance to recruit a large tranche of new customers and maybe reset the game in the curiously equilateral UK market. Whether they can afford it what with the payments to Apple reputedly going round remains to be seen of course
And it looks like were getting the 3G version, not the naff 2G version them Yanks are queueing up for....
The iPhone requires a high speed Internet connection to function properly, both because of its excellent Internet browsing capacity, and also because of its requirement for high quality video, which limits the appeal of the US version.
Our advice..same as with any new IT product...wait a bit, let the bugs get ironed out first.
The iPhone as the strategic gamechanger in the UK mobile industry
The incredible buzz surrounding the iPhone's launch signals great opportunity - and risk - for the European mobile industry, both the operators and the handset makers.
Operators first....
There have been rumours that only certain operators will mark
The incredible buzz surrounding the iPhone's launch signals great opportunity - and risk - for the European mobile industry, both the operators and the handset makers. Operators first.... There have been rumours that only certain operators will mark
Tracked: Jul 01, 16:53