Tuesday, December 11. 2012Accelerating towards the Bubble burst momentTrackbacks
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Totally disagree Alan. Technology hasn't even begun to touch the sort of areas Nike+ Accelerator is looking at. Do we really thing that health and fitness is an area where there is over-investment/ a bubble?
Also think that it's not true that Nike have nothing to add to this area / are clueless. They created one of the most popular consumer mobile apps (Runkeeper) and are building some amazing new platforms (Fuel) etc In any case, the amount of money put into this program is tiny - hardly webvan, Royal Bank of Scotland style bubble investment? IMO this is a really smart move by Nike as they make a play to become a platforms/ service business as well as a sportswear company. Hope you're well
Next Xmas, beer on whichever one of us is right
I agree with you re technology for health, but I wonder if it will be done via accelerators. Mind you, I don't think they will pop in 12 months, I think its a 12 - 24 month thing, so probably a foolhardy bet on my side |
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