Pre-Roll Solved? Type here to find out

Pre-Roll ads have apparently been solved says Redeye VC

Created by Solve Media (a First Round Capital portfolio company), the folks that re-invented the captcha, comes a new approach to video advertising. Instead of watching the whole pre-roll advertisement, consumers can type in a part of the brand message -- allowing them to access the content faster...and providing real engagement for the brands. It's a simple solution adds real value for the industry and the consumer. Video pre-roll advertising -- SOLVED.

Yeah right. Taking the ultimate in irritating lean forward experience (aka timewasting) into a lean back medium is so going to work. I'd love to see the user research trials, I predict that except for incredibly desirable content (say, porn), users will stay away in droves.

But it shows how desperate the industry is for a workable pre-roll.....

(There is a video of it in the link, but I couldn't bring myself to foist it on you, dear reader)