The Reverse Whuffie Effect

Remember Whuffie? It was gong to allow you to tell the cowboys from the genuine service providersand extract favours for being a good customer. Downside is when the service providers turn it back on the customers - CNet

Dentist Stacy Makhnevich requires patients to sign a form handing her copyright to any online reviews. Should the reviews not glow in the dark, she allegedly has them removed for breach of copyright. This seems entrepreneurially nifty, if legally shifty.

......

Organizations, though, can be formed on both sides of an argument. Indeed, a body called Public Citizen has taken out a class action suit against Makhnevich.

The suit claims that not only did the dentist make use of the legally questionable Medical Justice forms, but that she charged an unhappy patient $100 a day because he wrote negative reviews (about her billing practices, not her dentistry) and refused to take them down.

It seems that the two sites where negative reviews were posted--Yelp and DoctorBase--also refused to have the reviews removed

.
Social Biz fundis say your brand is what your customers think of you - seems like also you may be what Brands think of you...

Your purchases as eBay Ratings are the New CRM. In spades. We told ya.