Paris Lemon argung that Mashable
went in for SEO laden Bin Laden reporting, with minimal Tech interest - as there is always someone who wants to pump out an Ad:
Imagine that, you write 35 200-word posts featuring the words “Bin Laden” in the headline and they pull in traffic on the day it’s one of the most searched terms ever. Were any of those stories really about technology? A few, maybe. But none were given the actual attention that a story of such magnitude deserves. It was a pure traffic/SEO play. This is the state of tech blogging these days. It’s shifting more towards a mixture of quick-posted nonsense and pure SEO plays.
It’s nothing new, but it’s getting worse.
It used to be that the advertising wasn’t there to really support these plays long term. But as more money is flooding online to spend post-downturn (as the print world continues to collapse), that’s no longer the case. There will always be someone who advertises against anything that gets pageviews.
Paris's argument is that this is a form of spam that Google could (but won't) think of culling:
The only thing that will stop this is Google taking the same type of action against this gaming as they have against the larger content farms. That line, it seems to me, is quickly blurring. But I just can’t see Google doing that.
I'm not sure that this is Google's job - as JP Rangaswami most recently pointed out, the
filtering needs to be at the receiver, not the sender end. And one doesn't
have to read this sort of sh*....stuff.
What's that you say - this as an SEO linkbait post? Tut. if it were I'd a-written it over the weekend....