WSJ on the
Inconvenient Truth about location based services:
Will business continue to use the service? Several other pieces have to fall into place for the services to become more mainstream, said Sree Sreenivasan, a digital media professor at Columbia University. “You need customers who buy into the technology and are willing to use it, and you need businesses that are savvy enough to use it in a smart way to harness that,” he said.
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Can the marketplace support multiple location services? Many doubt it. “These smaller guys have to show the immediate value pretty fast so that there’s this notion, this momentum that keep people there,” Sreenivasan said
And think of Location generation 1.0 - anyone remember Loopt, Dodgeball and Dopplr?
Still, anyone who is still going when the
Dotcom boom 2.0 starts is bound to cash in. Everyone sing after me - Ah, Ah, Ah, Ah
Staying Alive