I have seen the Singularity, and it is run by Google

Must say I am enjoying the Pronouncements of Chairman Schmidt, we have been following them ever since the Repeal of Privacy:

"if you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place"

......last year. This is of course the same Google that refused to speak to CNET journalists for months after they published stuff about Schmidt - obtained from Google searches. And then there was the contretemps about a certain lady.

More recently there were the glorious pronouncements on serendipity being calculatable, and various other things.

But now, we have two more - firstly, the removal of free will with a free (albeit Ad supported) algorithm:

"We're still happy to be in search, believe me," Schmidt told the Journal. "But one idea is that more and more searches are done on your behalf without you needing to type....I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next."

Secondly, the best way to avoid the Googleworld of zero privacy is:

that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites.

I haven't changed my name yet - but I have changed my router ID and WiFi net name to confuse those snooping little StreetSneaks. Next step is camo-netting and WW2 false building to confuse Google Earth....

Personally I favour legislation telling Google to cull the data after a while instead, as the EU proposes. But my favourite is:

"I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time," he says

They do actually - its called the Singularity - its when all that stuff happens, and you plug your brain into the matrix, and it knows serendipitously what you want next.

But what the Singularity lot don't realise, as they march off to their next Great Mind Meld, is that Google is planning on running it. Well, what other logical conclusion can you take from these pearls?

You heard it here first.......

Update - never mind Google, watch your Soap Powder (hat tip @socialtechno)