Who Women Want 2.0

Friday, May 21. 2010

From Gawker:

According to an excerpt from Fortune columnist David Kirkpatrick's The Facebook Effect. Hey, everyone's got hobbies, right? From the excerpt published on All Facebook:

As the service's engineers built more and more tools that could uncover such insights, Zuckerberg sometimes amused himself by conducting experiments. For instance, he concluded that by examining friend relationships and communications patterns he could determine with about 33 percent accuracy who a user was going to be in a relationship with a week from now. To deduce this he studied who was looking which profiles, who your friends were friends with, and who was newly single, among other indicators.

This kind of predictive capacity could be used for some pretty creepy targeted advertising opportunities: flower delivery, restaurant reservations, advice books, sexual products of various sorts.

Just so you know what can be done with a little light scraping. I wonder what one can tell from Twitter

Hat tip to commenter pseudorocket for the blog post title idea.

Posted by Alan Patrick in Identity / Profiles / Trust at 10:17 | Comment (1) | Trackbacks (0)

1982 hits

< Unbelievable - Facebook in yet another privacy scrape | Who is afraid of Facebook? >

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And now we finally know what was meant by all that talk of the "Social Graph"....

#1 Adrian Palacios (Homepage) on 2010-05-24 19:28 (Reply)

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