Facebook has another shot at killing Privacy shock horror.....

Well, here is Yet Another Sign that Facebook is after invading your privacy. This is the latest, er, "feature" to emerge - "Instant Personalization"

I really can't be *rsed to analyse it, so much has been written about it already and its the same old Facebook wheeze in a new bottle - so here is the ever sharp Liz Gannes:

Three carefully chosen launch partners — Microsoft’s Docs.com, Yelp and Pandora — have access to what Facebook is calling “instant personalization.” This is a powerful, inventive and creepy tool that the company hopes to extend to other partners but is testing the waters with these three first.

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Instant personalization means that if you show up to the Internet radio site Pandora for the first time, it will now be able to look directly at your Facebook profile and use public information — name, profile picture, gender and connections, plus anything else you’ve made public — to give you a personalized experience. So if I have already publicly stated through my Facebook interests page that I like a musical artist — say, The Talking Heads — the first song I hear when I go to Pandora will be a Talking Heads song or something that Pandora thinks is similar.

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Users are also able to opt out entirely via a new option found at the bottom of the list on their privacy settings page. And further, if they want to prevent their friends from sharing their information with an instant personalization partner, users must block that specific application individually.

Ah yes, the good old "make it opt-out, and make it hard to do" gambit so beloved of Facebook.

What can we say that hasn't been said ad nauseam since Beacon's "once in a hundred years" emergence - if you use the Facebook system, your data will be systemically scraped and sold. Digital Sheep will be digitally fleeced - Caveat Emptor etc etc.