Never mind Smartphones, watch Non-Phone mobile devices

Internet Traffic Growth by Handset Type - watch the non phone line (bottom line)

- Smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009, fueled by heavy application usage on iPhone and Android devices.

- Although the share of feature phone traffic in AdMob’s network declined from 58% to 35%, the absolute traffic from feature phones still grew 31%. This means that while the overall traffic from feature phones is growing, traffic from smartphones and mobile Internet devices is growing faster.

- The mobile Internet device category experienced the strongest growth of the three, increasing to account for 17% of traffic in AdMob’s network in February 2010. Although the vast majority of traffic in this category comes from the iPod touch, the category also includes devices like the Sony PSP and Nintendo DSi.