The Demographics of Social Networks

Interesting piece on Pingdom about the age demographics of who is on which Social Network (see diagram above). Some corollaries are:

- The average social network user is 37 years old.
- LinkedIn, with its business focus, has a predictably high average user age; 44.
- The average Twitter user is 39 years old.
- The average Facebook user is 38 years old.
- The average MySpace user is 31 years old.
- Bebo has by far the youngest users, as witnessed earlier, with an average age of 28.

As high as 28 for Bebo! Maybe it's bimodal - Teens and Dirty Old Men? )

The mean usage by age groups are fascinating - check out 18 - 24 year olds:

- 0-17 Years - 15%
- 18-24 Years - 9% (The theoretical Facebook Generation?)
- 25-34 Years - 18%
- 35-44 Years - 25%
- 45-54 Years - 19%
- 55-64 Years - 10%
- 65+ Years - 3%

What does this tell me? That Social Media users, far from being "The Youth" are actually more of "The Fogeys" - the key demographics are those in mid-breeding, i.e. those that are stuck at home the most . The pre-kids and post kids demographics are out partying!