Tracking Google Patents

Friday, February 5. 2010

Tracking Google Patents

Interesting little snippet about Google's patents signalling what Google is up to:

Google updated a series of patent filings in January that could suggest the search giant plans to dig deeper into behavioral targeting, video content, and might also roll out dynamic advertising in its mapping applications.

The patents range from a method to deliver, target and measure advertising over networks to an overlay for advertisements in video content.

Advertising is king, then.....across all Googlemedia.

My Broadsight colleague Paul Lancefield designed a patent search engine a few years ago, and it's fascinating watching a company's patents group around areas. Its a very nice look ahead to their future technology strategy.

What is more saddening is watching the sheer volume of defensive patents the large technology corporates push out every year.

Posted by Alan Patrick in DRM / IP at 00:45 | Comments (0) | Trackbacks (0)

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