Social Media in Enterprises - The Elephant in the Ecosystem

What is it?

As our contribution to London Social Media Week we are putting on Social Media in Enterprises on Tuesday Feb 2nd from 6 till 9pm at the Cass Business School in London (map is over here).

Why? Well, at Tuttle last Friday Dave Terrar and I realised that there was no event for the more B2B and value chain based aspects, ie the Enterprise/Business aspects of Social Media. This is the "Elephant in the Ecosystem" - a huge arena, but hard to get your head around easily and see clearly. So, we decided to put one on - and this is it!

The aim of this event is to look at this unmentioned "Elephant in the Ecosystem" from lots of angles, so we may get a better view of what it is.

So, what we thought we would talk about is how Social Media can be used by:

- Enterprises: How can use it internally to re-engineer themselves,
- Supply and Value Chains: How does it restructure a B2B value chain, which can be complex and global
- How to create sustainable business value, not an easy to replicate one-off.

Also, we want to touch on the Hard Stuff that is brushed under the carpet, for example:

- how to integrate into existing heritage systems,
- how to handle security issues,
- whether a flat social network structure can work in a firm.

And that's never mind the potential Returns on Investment.

The idea is to have a number of short talks from a variety of people with various angles on the subject, and a Q&A session - and then break for drinks and informal discussion.

Speakers are:

- Dr Sue Black, University of Westminster
- Benjamin Ellis, RedCatCo / SocialOptic
- Umair Haque, Havas Media Lab
- Adriana Lukas, Mine! Project & VRM
- Will McInnes, NixonMcInnes
- Mat Morrison, The Magic Bean Laboratory
- Alan Patrick, Broadsight
- Euan Semple
- David Terrar, D2C
- Dr Shefaly Yogendra

Yes, its a lot of people but we rather liked the Mashup Firehose format late last year - a range of short, to the point talks on an angle of the subject, People will be limited to 10 minutes time tops. If it #Fails, we'll try something else next time

We will be adding details of what people will be talking about so watch this space.

That should get everyone's pulse racing - and to make it even better, we are going to Charge You Money - no FreeConomics here - to cover the costs for the tea, coffee, biscuits, nibbles and alcohol you will consume. It will be a tenner (£10), as you can see no expense has been spared

Booking for the Event

So, do not delay - go over here and book now!

Any spare funds at the end of the night will be spent at the pub afterwards....