We have
pointed out before that women are a bigger economic force online than men, especially on Social Media. Now,
as Copyblogger notes, if you want links, you gotta do Lurve - most especially use the words that Women Want. These are:
- Love
- Secret
- King, Queen, Princess, Prince (or some other honorable title)
- Temptation and Forbidden
- Cloud, Moon, Stars (and other celestial bodies)
- Heaven, Paradise
- Kiss
- Virgin
- Magic, Enchanted, Bewitched (and other references to the supernatural)
So, for example, here is how you may write copy:
Plain: “Solve Email Problems”
Heroic: “Battle Your Email Overload”
Romantic: “Love Your Email Inbox Again”
Plain: “Stop Procrastinating”
Heroic: “Defeat Procrastination”
Romantic: “Kiss Procrastination Goodbye”
Plain: “Advice to Help You Do Better”
Heroic: “Advice to Help You Win”
Romantic: “Advice to Make You a Star”
Plain: “Ditch Your Bad Habits”
Heroic: “Conquer Your Bad Habits”
Romantic: “Make Your Bad Habits Disappear Like Magic”
So - thats a little magic secret you'll love - send you over the moon in fact. Of course its tempting to be the Queen of Feminine Copy at once, but you're still a virgin here, so take it slow.
(Update - Charlotte Cooper
notes that they forgot to add Unicorn)