Interesting piece by 1938 Media's
Loren Feldman essentially signalling he is thinking of logging off from Technology videoblogging as the sector is starting to bore him. Feldman has stirred things up just a tad in the year or so he has been tweaking various tech beards. He was an early adopter of video as his blogging medium and this differentiated him in his entrance into tech sector blogging - a delicious irony of its own, really..
The "so what" here is more that this is one of the signals of the zenith of the "Hype Cycle" 2.0. When smart media rats start leaving ships, its time to pay attention, as after the zenith of the hype cycle comes the slide into the slough of despond as people realise that the early predictions are not going to be fulfilled. (See hype cycle below).
The internet is no stranger to that cycle, and while Loren is right when he says that Twitter or any one Web 2.0 or 3.0 or whatever product won't change the world, I think he is wrong when he says the Web / Net won't change the world. The 'Net is a fundamental comms revolution, and those have in the past changed the world fairly radically.
This is alluded to in
one of the comments on the piece:
Yeah, time to use the tech to talk about something *else*. Like race, politics, culture as you say. Keep dissing the tech and pricking the pricks’ balloons but use the tech to go further otherwise you are like Scoble interviewing your iPhone and not the person.
In other words, the current generation of "2.0" technology is becoming settled - reliable, predictable etc - and, well, boring. That layer of bedrock is done, and people are using it for the next layer. As
another commentator notes:
The media game is a vast territory open for the taking, and now that you’ve honed your skills and proven your mettle with tech and the “zero commenting” crowd, think about how this can be just another arrow in your quiver, bro.
To paraphrase Churchill, this is not the end, or even the beginning of the end, but its the end of the beginning. In a nutshell, transaction costs of communication have gone down 2 orders of magnitude in c 10 years, and that shock is only starting to be felt. The broadband media industry proper is just starting ( "Web 2.0" is just one of its early evolutions ), and that as a game dwarfs the changes in the print and music media markets seen to date.