Last week was half term week in many UK schools, and my (primary school age) brood like many others were on holiday. Now, according to Adland they should have been in front of that TV soaking up all the sponsors messages about overpriced toys, fat filled fast food and other things we parents are traditionally horrified about.
Should have been...but were they? Were they heck!
No, they were perched in front of the PC downloading others kids videos off YouTube and having a whale of a time. When not there, they were on MSN chatting to other kids in the class....or playing one of those multi user internet games where you chat to other players...a sort of sword and sworcery chatgroup.
read more