Facebook's Board of Distractors?

Facebook is followed the time honoured path of Reputation Management for Naughty Companies - having burned much of the social capital it had in the User Protection stakes via Beacon et al, is it now trying to rebrand via borrowing others'? It's forming a Worthy Board:

As the latest step in its commitment to improve safety on Facebook and across the Web, today the company announced the formation of the Facebook Safety Advisory Board, a group of five leading Internet safety organizations from North America and Europe that will serve in a consultative capacity to the company on issues related to online safety. The five organizations on the board are Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute (FOSI).

Facebook plans to regularly meet with board members to review the existing safety resources it provides its users, develop new materials, and seek advice on general safety best practices on an ongoing basis. The first task of the board will be to oversee an overhaul of the safety content located in Facebook’s Help Center.

Just don't tell the Board about those post-Beacon datamining plans before the IPO happens, eh

I would love to believe that this particular leopard is changing its spots, and there are some other swallows coming in that may indicate a new approach, but the overall Facebook theme of prising users and their privacy apart (within the Facebook Walled Paradise) has been fairly consistent over the last 2 years to hail a sea change in attitude just yet. And all these swallows are still building up that nice, safe walled garden at the same time. Doing well by doing good .

PS - Maybe I'm getting old, but I'm sure AOL went through a similar phase when the 'Net was starting to eat at its content?