Persuading us to trust Ads

Thursday, November 26. 2009

Persuading us to trust Ads

Apparently lots of money is going to be spent to make people trust Ads more - Grauniad:

The initiative, which has the working title Front Foot, was launched by the AA last month following research that found that fewer than one in six people trust advertisers.

It is not known how much Google has invested in the Front Foot foundation, which is aiming to raise £2m from a "founding constellation" of organisations. The foundation is understood to have already raised about £250,000.

I wonder how they will persuade us - maybe an Ad campaign?

Posted by Alan Patrick in Online Advertising at 22:22 | Comments (0) | Trackbacks (0)

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