Wednesday, September 16. 2009RedBeacon wins TechCrunch 50 WTFTrackbacks
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Patrick: I'm not sure your evaluation of RedBeacon (RB) recognizes how they seem to be positioning and what the possibilities are for the local business services market.
Anecdotal story: Two months ago my friend's very-successful-interior-designer wife was looking for a site to get local service contractors to bid on jobs. She hadn't heard of ServiceMagic (even though they're down the road), Angie's List or Yelp. Obviously, RB is most like ServiceMagic though still focusing on less costly services ("generalists"). In helping her construct the competitive landscape in the US, the pickings were found to be sparse and truly fragmented across the country. It certainly looked to me like there was an opportunity in this market (I can't speak to outside the US). I think it might be helpful to view RB with the concept of Vendor Relationship Management (VRM) in mind. RB is essentially providing 'buy-side tools' where the sell-side is compensated per action (e.g. CPA) rather than per impression (e.g CPM). That is a fundamental difference in business model from ServiceMagic, and I think ServiceMagic's business would fall apart if they were to try to follow RB. All the other companies I found (mostly from crunchbase's competitors section), were all focusing on one locality, just as RB is focusing on The Bay area. We shall see if any of them execute better, but not a large risk given the size of the opportunity. While Yelp could be a potential acquirer, I don't think the two services compete directly. Yelp doesn't seem to have a clear understanding of who their customer is, consumer or business. I'm critical of all sorts of things I see everyday, but I think people are jumping on the bandwagon here without actually considering the specifics of the market RB is going after and the approach they appear to be taking (I've never used it). I didn't think Yammer was worthy last year, but they seem to be doing well.
Wow - lots of interesting stuff there - let me respond in my own way. The main thought I had was that RedBeacon is a worthy company, I am sure, but is it the best possible startup with the best potential that TC50 saw? I severely doubt it!
Now some specific points: Firstly, I agree the market is vast - as is the market for say plumbers - but that doesn't mean that its easy for one player to clean up as there are many structural barriers. An anecdote if I may: we have had a service like this since Dotcom 1.0 days locally, but what makes it work is the community on the social network. And that takes time, trust and tears to curate. It is trusted because it is by the community, for the community. (In fact many such were set up in dotcom days, most today are empty shells that f*ck up Google search results) I also doubt the RedBeacon's simple transaction model works as, when it comes to households, every problem except the most mundane is different. You need to have a conversation very early, rather than online comparison shopping. "My washing machine won't work" for example, describes an array of possible fixes of varying costs despite knowing from the site that all the repair guys in the area have about the same price per hour. What you need are competent people, and the rolling conversation on any simple community network gives you that very fast already. Now, I have such a site, others do not, but to cover London alone you need probably about 100 local area sites at least, each will take a few years to be useful, in each patch it will take time to recruit users and service providers, and that takes good old shoe leather. And the "good enoughs" are legion and varied in each area. Your point re Yelp et al is taken, in my view these guys will develop a nice bit of workflow and then sell to Yelp or similar and earn a nice little wad for themselves. But a shape changing business and "best of breed" from all the TC50 applicants - C'mon! Funnily enough, the VRM community has been discussing RedBeacon etc from yesterday - I think (looking at the posts to date) most opine that its a 3rd Party marketmaking play, not a 4th party one. There were many such in Dotcom days, most fizzled out for all sorts of reasons. As to Yammer - and Mint for that matter - neither were really "startups" at the time, both were already well funded entities - which to me made the whole TechCrunch thing look like a sham. There have been all sorts of allegations of vote rigging going on about this year's winners, and Messrs Arrington and Calacanis have had a hissy fit over it, so I think there is more to come out.
Just to get it out of the way: I think there was enough variety at TC50 to be valuable to the participants and attendees, and I certainly wouldn't deem it a sham. The TC50 founders' interest in drama is something I try to avoid, so...
Interesting that the VRM community has been discussing RB. I spent a considerable amount of time with the VRM concept (I didn't have a name for it at the time) and haven't kept up as of late. Not that I don't still have great interest, but it is a huge nut to crack. My favored approach to VRM was to go after a virtual currency, much like Searls is now. However, virtual currencies are so plentiful at this point that I don't believe that is the best way to go to market for a VRM-type company. RB seems like a more modest way to approach such a position by providing useful tools to build trust with users first. I guess I figured these former Googler's have enough $ to forgo any temptation to be acquired, and to build slowly as Craigslist did. Maybe not, I don't know. Out of curiosity, what company would you have picked? It is too bad that the criteria for picking the TC50 winner was not disclosed as I think that led to more of these conspiracy theories. Personally, I've done the VC-backed company thing, and I don't think it is necessary or desirable. My favorite companies I saw present shouldn't need anything beyond 'friends and family' angels, so my picks seem to be odd. Just a side note: I can fix washing machines |
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