The Mobile Web Goes Stateside

Tuesday, March 13. 2007

The Mobile Web Goes Stateside

Saw this on Informationweek

Despite all the news and analysis that claims that mobile Web use is higher in Europe and Asia, a new survey claims that mobile Web penetration and use in Europe and the U.S. are on par. In fact, the survey claims that use of the mobile Web in the U.S. is higher.

The survey from the Online Publishing Association targeted a roughly equal number of respondents in the United States, the United Kingdom, France, Italy, Germany, and Spain. Some of the samples were weighted to reflect the mobile populations in each country. Now to the findings:

76 percent of respondents in both the U.S. and Europe have access to the mobile Web while 32 percent actually use it.

71 percent of U.S. respondents have mobile Web access and 41 percent are mobile Web users.

* 77 percent of Europeans have mobile Web access and 31 percent are users.

Good...hopefully shake up the Eurocomplacency a bit....we've been saying for a while now that the US looks like it's catching Europe up rapidly and that more startup development seems to be happening there now - the trend to all fixed rate pricing has helped hugely, we believe.

Hmmm..not seen much about Mobile at SXSW except for Dan Applequist's post

Posted by Alan Patrick in Mobile Multimedia at 00:45 | Comments (2) | Trackbacks (0) | Top Exits (0)

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So there has been a fair amount of mobile stuff here at SXSW (and there's also my panel tomorrow at 2). But there's still not enough, in comparison to the opportunity the mobile medium provides. We'll work with organizers to redress this next year. Also, watch out for mobile2.0 2007 coming up later this year and hopefully more mobile content at the Web2.0 summit as well. We're making inroads.

My impression is that the US is catching up fast, but mobile operators are still more draconian here than they are in Europe about allowing access to off-portal content.

#1 Daniel Appelquist (Homepage) on 2007-03-13 06:39 (Reply)

There seemed to be a bit more later, as you say - but still small compared to the size of the market. Interesting.

#2 alan p on 2007-03-16 15:21 (Reply)

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