The Future of TV and Online Video at Media Futures 09

I will be giving an update at the Media Futures - Beyond Broadcast conference to the work we did last year for the Telco 2.0 Initiative on the Future of Online Video. Its been a fairly fascinating time, since we completed the report (which you can buy, over here ) the landscape has changed fairly radically - the pressure on YouTube to make money has intensified, and just this week Joost has come off the rails (which we predicted in the October talk, by the way).

Here is a precis of the report, it's the original talk I gave last October:



I will be talking specifically about the following areas tomorrow:

Updating the structure of the emerging market - it changes on a monthly basis, though (and I would say this of course) much of it is fairly predictable if you dig under the hype and look at the economics. It has also become far more rational now that "Ad-venture" capital (dumb money venture capital based on the belief that Video Advertising will be easy) has drained out the market.

The economics of the New Media, and comparing YouTube and Hulu. I will also go through the "what you have to believe" to believe either that YouTube is doomed (the Credit Suisse numbers) or is actually fine and dandy (YouTube proxy claims). We don't think its out the woods yet.....

Scenarios for the Future, especially the chaotic "Pirate World" that will emerge in the 2 to 5 year horizon, and strategies that traditional and new media need to look at adopting.

In addition (and by popular demand ) if time allows I will look at the media value chain as a general case and see what we can learn about the future of Newspapers*......trailing our next major report, of course

*In essence, the future of Journalism and the future of Newspapers, or Journalists, are not travelling in the same directions.