Adblocking for Chrome - hosting your own petard.

Delicious irony - Googe's Chrome browser will have to offer ad blocking to be competitive, thus shooting its parent's business model in the foot. Los Angeles Times:

Asked for comment, Google did not directly address the issue.

"We are designing Google Chrome's extensions to be flexible enough to support all different types of features, and we are encouraged by the development that we've seen in this area so far," a Google spokesperson wrote in an e-mail.

Surely AdSweep, specifically, isn't the source of that encouragement, right?

"Put a different way, we are encouraged by the work that developers are doing as they experiment with building tools on our extensions platform," the spokesperson wrote.

Google, being an advertising company at its core, probably won't benefit from ...

... this particular extension, which, if it ever became popular, could bleed money from Google's ad revenue. After all, the wide array of free tools the company puts out couldn't exist if not for the ad revenue that supports them.

Realistically though, this probably won't be the catalyst that propels ad blockers beyond the avid Web surfer niche.

"I don't think this really puts a dent into Google's revenue," wrote AdSweep developer Charles-Andre Landemaine in an e-mail. "There are so few users of Chrome, let alone AdSweep, so the loss of revenue for Google is peanuts, really."

I love the System Dynamic of this - the more your Mozilla Breaker grows, the more it breaks your own business model - and if you don't do it, the less likely it is to grow. Talk about eating tour own lunch