Useful post
here by the WSJ, reminding the Freeconomic fans of the Facts of Economic Life:
When author Stewart Brand coined the expression "Information wants to be free," he focused on how technology makes it cheap and easy to communicate and share knowledge. But the rest of his quote is rarely noticed.
This says, "Information also wants to be expensive." The right information in today's complex economy and society can make a huge difference in our professional and personal lives. Not having this information can also make a big difference, especially if someone else does have it. And for valuable information, online is a great new way for it to be valued.
This is a basic tenet of our opposition to FreeConomics. Not all Info is free, or ever will be - its chained up in various ways.
People are happy to pay for news and information however it's delivered, but only if it has real, differentiated value. Traders must have their Bloomberg or Thomson Reuters terminal. Lawyers wouldn't go to court without accessing the Lexis or West online service.
By 2007, the Journal's Web site had reached one million paying subscribers who value full access and convenient navigation to its unique business news. Another 20 million people each month read Journal articles made available free. Likewise, the Financial Times and ESPN generate significant online revenues from subscribers, along with free content. So do consumer services such as Consumer Reports and Zagat. Steve Jobs proved we'll pay up to $1 for digital songs on iTunes, and Amazon's Kindle established $10 as reasonable for a digital book. Beyond the Web, consumers pay monthly cable or satellite charges in the thousands of dollars per year.
Yet few city newspapers try to generate revenues directly from readers online, a huge problem now that advertising is so weak in print and online. Something needs to change if these newspapers and their large news staffs are to survive. The market capitalization of the New York Times Co. last week fell to the $500 million range -- what the MarketWatch Web site cost Dow Jones to acquire just a few years ago. Thus the renewed focus on new business models.
We've been developing this view ever since we started looking at the Future of Print Media, and I mean to blog a fairly detailed summary soon - but this puts it very succinctly for now.