The *Real* web design rule for 2009 - Retro-Portalisation

A hope full article on Smashing Magazine about the zen-u-like aesthetic design rules we all would like to believe websites should have:

1. Out-of-the-box layouts
2. One-page layouts
3. Multi-column layouts
4. Huge illustrations and vibrant graphics
5. More white space than ever
6. Social design elements
7. “Speaking” navigation
8. Dynamic tabs
9. Still large search boxes
10. Category visuals
11. Author icons
12. Icons and visual clues
13. Tag index (instead of tag clouds)
14. Illustrations in blog posts
15. Watercolor
16. Handwriting
17. Retro and vintage
18. Organic textures, tiles and photographic backgrounds
19. Badges
20. Price tags
21. Ribbons

All very nice (excellent actually), but it misses The Big One, which is......

Retro-Portalisation - The stuffing of the website with as many adverts as you can fit on without actually hiding all the content all the time - as we showed with this morph of TechCrunch below! To be fair, we are talking abot commercial consumer media and the article is more general, and its a really great article to read for design ideas, (as is the first in the series) - but you get our drift....