Will Search Advertising survive recession? Search me.....

Monday, January 19. 2009

Will Search Advertising survive recession? Search me.....

Article in the WSJ puts paid to the wishful view that search advertising will survive the recession, whereas display advertising will not.

U.S. search advertising spending fell 8% in the fourth quarter of 2008 from the same period in 2007, according to a new study from search advertising firm Efficient Frontier, whose search industry spending index was flat for most of 2008.

We never believed the hoopla, but its good to see it proved.

Explains Google's radical strategy overhaul over the last few months, culling non core businesses and trying hard to make costly ones like YouTube pay their way.

Posted by Alan Patrick in Online Advertising at 18:03 | Comments (0) | Trackbacks (0)

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