The New Meedja - a message from the Kiddorati

Picked up from The Kids discussing The Music on The Radio

"Radio stations are so boring, they just play the same stuff over and over again"
"yeah - why don't they just play more stuff - or ask people to send them ideas of songs to play if they can't think of any?"

What about the Ads, I ask?

"Oh, the ads are ok if they any are good"
" But why does the DJ have to talk so much?"
"No - one talks on Pandora*, thats good"
"And it plays lots of different songs...."

Message to Broadcasters - to compete with "Web 2.0 Meedja", like Pandora and Last.fm, is simple - just play more different stuff, stop gabbling and keep the ads funny. And maybe even let them request stuff - by txt even?

* Pandora seems to have resonated more than Last.fm, as it just requires you to list what you like and you are up and running, rather than go through all that social mediation