Online Video grabs 40% more of our attention in 2008

No sooner do we opine that STB based plays are losing out to OTT Web TV plays, than along comes a set of stats to back us up (see above) - from NewTeeVee:

The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes in November 2007, according to comScore.

Here is the "in-the-money" shot:

The number of videos viewed increased 34 percent, to 12.7 billion videos, up from 9.5 billion last November. But the number of video viewers is not growing quite as fast; it was up 6 percent, to 146 million from 138 million. Still, that’s stayed fairly constant since last year at about three-quarters of total U.S. Internet users (which is not in itself a fast-growing category).

This is far faster than IPTV service growth in the Online Video bake-off.

It still doesn't come close to TV mafrket share of course, where those sorts of attention numbers noted above are measured in hours monthly, but its a healthy sign for a major future industry