Drug is the Love

One of the talks at LeWeb was from Dr Helen Fisher of Rutgers University, about the chemicals that act on you in different phases of Lurve. She also went on to hypothesise that there are 4 different character types, based on the types of chemicals swirling round in you - which was then equated with the Plato / Aristotelian view of character types.

(Maybe its just me, but I do get worried that a lot of modern character typing methodologies - certainly the stuff you see in consumer and the "biz psych book" sectors anyway - just seems to be a rehash of 2,500 year old thinking ).

At the end of her talk she was asked whether she would put her slides up at the conference, and she refused. It would seem that there is a book coming out in the New Year, and in the Christmas spirit..... Anyways, the video is actually up over here, and with a bit of judicious "Ctrl PrintScreen" action you can of course get the slides - like I have below on the 4 character types one.



We are all mixtures of these 4 types, but it would appear that Entrepereneurs are strong Explorers, bloggers have a lot of the Negotiator in them, and conservative rural folk are mainly Builders.

Now to me the really fascinating implication of her talk was that you can be anyone you want to be so long as you take the right drugs. Ditto, a Midsummer Night's Dream becomes possible with slipping the correct cocktail into your intended's drink.

A Brave New World awaits..............