iPhone as conduit for Web based online video services

Saturday, November 29. 2008

iPhone as conduit for Web based online video services

The Mobile TV market is moribund - too many standards chasing too few users. And the non standardisation of standards makes the end to end video content production for most mobile phone types totally uneconomic.

However, we think this is about to change. One of the impacts of the iPhone is that it creates a set of de facto standards for online video services to design to – so, for example the Web TV service Joost released an iPhone version of its service on the 29th November 2008. This lets users stream and watch any of Joost's 46,000-plus videos for free.

As one reviewer commented:

“When you load up Men in Black on Joost, it just feels like a whole different ballgame. This isn't a video of a dog on a skateboard anymore. This is real, Hollywood-produced content, delivered to your phone, for free.”

Just add surround sound via stereo headphones (we've heard it trialled, it is stunning what a difference it makes to a small screen picture's "believability"), and I suspect its a game changing experience

Posted by Alan Patrick in Mobile Multimedia at 23:52 | Comments (4) | Trackbacks (0) | Top Exits (0)

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Frankly, I'm quite impressed that the reviewer managed to find Men in Black on Joost. I'm also pretty disappointed that there are no social features in the iPhone app.

#1 Andy Piper (Homepage) on 2008-11-30 19:57 (Reply)

Maybe one can mash it up with Twitter - thats how lots of people seem to talk while watching TV

#2 alan p on 2008-12-01 00:06 (Reply)

When you add one of the latest micro projectors this really starts to get interesting!

If you haven't seen this already check out www.3m.co.uk/mpro

(full disclosure - I do work for 3M but am writing here as an individual and not as a 3M employee. Still think it's very exciting though.)

#3 Hugh Murphy (Homepage) on 2008-12-01 12:31 (Reply)

Hugh, its also very interesting when it can be connected to a TV so it functions as a STB.

#4 alan p on 2008-12-01 13:01 (Reply)

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