W(h)ither Ad Revenues

Monday, October 20. 2008

W(h)ither Ad Revenues

Nice piece in SAI on the probability that Online Display Ad revenue will drop in the next 2 years - especially this chart showing 2002/3.

Ad REvenues, Q2, 1999 - 2008

Not good news for any Ad supported business plans out there.....

The SAI article deals only with Display Ads, I don't know if the assumption is that Search Ads will continue to grow. I suspect that they wll also suffer, as the drop in revenue is driven by people less willing to pay for advertising.

Posted by Alan Patrick in Online Advertising at 21:42 | Comments (0) | Trackbacks (0)

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