Interesting article in the Times, re
the receding Greenwave:
Only a year ago, according to MORI, 15 per cent of those polled put the environment in their top three concerns. That figure has dropped by a third to 10 per cent this month. Now that people are fighting for their own survival rather than their grandchildren's, they put crime, the economy and rising prices at the top of their list.
According to Andrew Cooper, director of the research company, Populus: “There is a direct correlation between how people perceive the economy and the importance they place on the environment. When times are tough people resent paying more to salve their conscience.” This means that fewer people are now buying organic chickens from smart supermarkets when they can pay £3.99 at Lidl.
Its a fairly easily observed phenomenon that Green Memes only really flourish in the sunlight of consumer booms. In addition, the unseemly scrambling aboard by all the eco-snake oil salesmen onto
the Greenscam Wagon hasn't helped:
It's not just the economic downturn that has harmed the green order. People have become wary of environmental causes that can turn out to do more harm than good. They don't want wind turbines marching across Britain's moors when nuclear power stations can do more to reduce greenhouse gas emissions. They worry that washing and bleaching all those non-disposable nappies may be damaging the ozone layer, that the massive incentives for biofuels have distorted the world food market, and that green taxes are actually stealth taxes.
However, it may be a recession achieves the end goals far better:
But paradoxically, just as Britain is turning its back on the environment, the country is finally becoming greener. Fewer people are moving house so they are buying fewer new white goods such as washing machines and fridges. They may not be queueing up for £9 organic Poilâne bread, but for the first time in a decade they are discarding less food. They buy less impulsively and think more carefully before their weekly shop. Children are wearing hand-me-down uniforms rather than new ones made in sweatshops.
Bottled water sales have fallen. Garden centres have reported a 10 per cent rise in the sales of vegetable seeds in the past 12 months. People are saving money by growing their own potatoes and carrots. They are turning off their central heating for a few more months of the year and ditching their second car rather than buying an electric runaround. And instead of carbon-offsetting their holidays, they are simply going on fewer of them.
Having been a "Green" since it was deeply unfashionable 30+ years ago, I'm happy that green and rational behaviour are starting to map again - the last few years have been a shocking exercise in Greenscams.
